Fix your website when the problems are specific: slow pages, an outdated section, broken forms or poor mobile layout. Rebuild it when the foundations are wrong: it can’t be updated, it is built on technology no one supports, it doesn’t work on phones, or your business has changed so much that the site no longer describes it. Whichever you choose, protect what already works, especially pages that bring visitors from Google.
Signs a fix is enough
- The design still looks reasonable, but some pages are outdated.
- The site is slow, but the structure is fine.
- Forms or buttons are broken.
- The site looks poor on phones in a few places.
- Contact details, prices or photos are old.
These can usually be fixed in days.
Signs you need a rebuild
- Nobody can edit the site without the original developer.
- The site runs on old software that can no longer be updated safely.
- It doesn’t work properly on phones at all.
- Your services, brand or audience have changed.
- Every small change breaks something else.
- The site looks clearly older than your competitors’.
A quick self-check
| Question | Yes means |
|---|---|
| Can your staff update it easily? | Fix |
| Does it load quickly on a phone? | Fix |
| Is it secure and up to date? | Fix |
| Does it describe what you do today? | Fix |
| Is it built on supported software? | Fix |
Two or more “no” answers usually point to a rebuild.
How to redesign without losing Google rankings
- List your best pages. Find the pages that bring the most visitors and enquiries, using Google Search Console or your analytics.
- Keep their web addresses if you can.
- If addresses change, set up redirects from every old address to the matching new page.
- Keep the content that ranks. Improve it, but don’t throw it away.
- Keep titles and descriptions for important pages, or improve them carefully.
- Check after launch. Watch Search Console for errors for a few weeks.
Most traffic drops after a redesign come from missing redirects.
Plan the redesign
- Start from what visitors need to do: call, enquire, book, apply, buy.
- Collect real photos and up-to-date content before design starts.
- Decide who will update the new site.
- Test on phones before launch.
- Keep the old site’s backup.
How Ameya Artha helps
We review your current site, tell you honestly whether to fix or rebuild, and protect your existing Google traffic during any redesign. See our website services