A website in English and Telugu helps when many of your customers read Telugu more comfortably than English, which is true for many patients, parents and shoppers in Andhra Pradesh and Telangana. To do it properly, each language needs its own pages, a clear language switch, a font that displays Telugu well, and a plan for keeping both versions up to date.
Who benefits most?
- Hospitals and clinics: patients and relatives understand health information better in their own language.
- Schools: many parents prefer Telugu for notices and admission details.
- Local services and shops: customers searching in Telugu find you instead of a competitor.
- Government-facing and agriculture businesses: farmers and rural customers.
For businesses that mostly sell abroad, English alone is often enough.
What should be in both languages?
You don’t need everything twice. Start with:
| Page | Why |
|---|---|
| Home page | First impression |
| Services or departments | What people are looking for |
| Contact, timings and directions | The most-used information |
| Admissions or booking | The action you want people to take |
| Fees or prices | The question everyone asks |
Blog posts and long documents can stay in one language at first.
How to do it properly
1. Use real translation, not only automatic translation. Machine translation is a useful first draft, but medical, legal and educational words need a person who knows the subject. A wrong word on a hospital or school site can confuse people.
2. Give each language its own address. For example, /te/ for Telugu pages. This lets search engines show the Telugu page to Telugu searchers.
3. Tell search engines about the pair. Each page should point to its other-language version, using what web developers call hreflang tags.
4. Use a good Telugu font. Fonts such as Noto Sans Telugu display Telugu clearly on phones and computers. Test on cheap Android phones too.
5. Put the language switch where people expect it. Top of the page, labelled “తెలుగు” and “English”, not with flags.
6. Keep layouts flexible. Telugu text is often longer than English. Buttons and headings must not break.
Mistakes to avoid
- A Google Translate button instead of real Telugu pages. Search engines don’t index those translations as your pages.
- Telugu text inside images. It can’t be searched or read aloud.
- Updating the English page and forgetting the Telugu one.
- Mixing both languages on the same page in a way that confuses readers.
Keeping it up to date
Agree on a simple rule: no page is changed in one language without the other. Keep a list of the pages that exist in both languages, and check it once a month.
How Ameya Artha helps
We are based in Vijayawada and build websites for local businesses, schools and hospitals. Talk to us about a website in English and Telugu. See our website services